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     ·  GEMS Campaign Tracking
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     ·  Sales Aid Evaluation
     ·  Norm-Based Pre-Tests
    ·  Agricultural
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
     ·  Verbal Concept Tests
    ·  Financial Services
     ·  Verbal Concept Tests
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
    ·  Corporate Advertising
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Verbal Concept Tests
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
    ·  Business To Business
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Verbal Concept Tests
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
    ·  Consumer Products
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Verbal Concept Tests
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
Statistical Support
    ·  Predictability
    ·  Reliability
    ·  Discrimination
  • Norm-based studies with a successful track record spanning over 40 years.
  • Thorough, clearly understandable and unbiased analyses.
  • Hard data supported by comprehensive, well-organized diagnostics.
  • Flexibility in use of extra questions.
  • Specific recommendations on what, if anything, needs improving.
  • Fair, competitive pricing.
  • On-time (or early) delivery.
  • Absolute confidentiality.

 

A promise from John Palshaw:

Our work is completed sometime after you see the data . . . for without a thorough analysis, the sharing of insights based on long experience, and our specific recommendations provided for your consideration, we won’t feel that we’ve truly earned your business and your confidence.”

 
 
 
 
 
 
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