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     ·  Brand Equity
     ·  Verbal Concept Tests
     ·  GEMS Campaign Tracking
     ·  Qualitative Pre-Screening
     ·  Sales Aid Evaluation
     ·  Norm-Based Pre-Tests
    ·  Agricultural
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
     ·  Verbal Concept Tests
    ·  Financial Services
     ·  Verbal Concept Tests
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
    ·  Corporate Advertising
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Verbal Concept Tests
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
    ·  Business To Business
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Verbal Concept Tests
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
    ·  Consumer Products
     ·  Brand Equity
     ·  Benchmark Studies
     ·  Verbal Concept Tests
     ·  Qualitative Pre-Screening
     ·  Norm-Based Pre-Tests
     ·  GEMS Campaign Tracking
Statistical Support
    ·  Predictability
    ·  Reliability
    ·  Discrimination

Founded in 1968, Palshaw Measurement has long been recognized as a provider of norm-based advertising measurement services. The company has always been a specialized firm, dedicated to measures of advertising and promotion effectiveness before, during and after the media investment.

John Palshaw, founder, studied economics at Trinity College, advertising at Columbia University and statistics at New York University. A frequently published author of articles focusing on advertising effectiveness measurement, Mr. Palshaw has also been a speaker and course leader for Industrial and Commercial Techniques, Ltd., the American Management Association, the American Marketing Association, the Business Marketing Association and numerous other groups.

David Palshaw, president of Palshaw Measurement, is a graduate of Dartmouth College, and attained his MBA at the University of California, Davis Graduate School of Management. Prior to joining Palshaw Measurement, David held marketing and analytical responsibilities in multiple organizations.

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