John Palshaw, founder and president, studied economics at Trinity College, advertising at Columbia University and statistics at New York University. A frequently published author of articles focusing on advertising effectiveness measurement, Mr. Palshaw has also been a speaker and course leader for Industrial and Commercial Techniques, Ltd., the American Management Association, the American Marketing Association, the Business Marketing Association and numerous other groups.

David Palshaw, vice president of Palshaw Measurement, is a graduate of Dartmouth College, and attained his MBA at the University of California, Davis Graduate School of Management. Prior to joining Palshaw Measurement, David held marketing and analytical responsibilities in multiple organizations.